“Leadership isn’t a title.
It’s a deliberate investment in results.”
Chris Vail
Founder & Principal
What We Do
Standard A helps founders and operators build disciplined, predictable go-to-market operations.
Our experience spans startups, large enterprises, and multiple industries. We help you build without overextending resources at critical stages. We work alongside your team to advise and execute, building momentum that lasts beyond our engagement.
Fractional GTM Leadership
Experienced executive leadership embedded in your business, without the cost or commitment of a full-time executive hire.
Sales Performance & Operating Discipline
Practical rigor applied to pipeline, process, and forecasting, so growth becomes predictable rather than reactive.
Revenue Technology & AI Integration
CRM and AI tools shaped around how your team actually sells.
Growth Advisory
Direct counsel on where and how to grow next, grounded in what’s actually happening in your industry.
Leadership & Team Development
Coaching and structure that strengthens the team you have, or builds the one you need.
Cross-Functional Optimization
Sales, operations, product, marketing, and customer success, aligned to drive impact.
How We Do It
Custom fractional engagements.
Flexible by design
Pricing scoped around the specific problem you are solving or project you need delivered.
Success means you need us less
The goal is a stronger organization, with no permanent dependency.
Built from experience,
not content
Guidance comes from leaders who have actually built teams and delivered revenue.
Any starting point
Whether you’re launching a go-to-market function or refining one that’s already in place, we’ll build the plan around you.
Approximately 80% of founders interviewed had no formal sales background, which made it harder to run essential sales functions and sometimes stunted their ability to hire correctly.
Who We Help
Designed for founders, owners, and growth-stage organizations.
Standard A steps in as an integrated partner to help you navigate launch, growth, and transition.